MARCUS / STARTUP ADVISOR
Better decisions before bigger commitments.
I help founders make connected decisions about startup validation, product strategy, commercialisation, fundraising, and growth.
The work starts with a question
What is the company trying to prove next? I connect product, commercial, capital, and execution decisions around that question, helping founders make the next commitment with clearer evidence and a realistic view of the trade-offs.
Founder-side, with room for challenge
Being on the founder’s side means being willing to question the plan. Sometimes the useful recommendation is to narrow the offer, delay a hire, test demand, or preserve runway.
One decision, viewed from several angles
A product decision changes costs. A financing decision changes options. An expansion decision changes operational exposure. My approach considers those connections before recommending the next move.
Clear professional boundaries
I help structure decisions and coordinate appropriate expertise. Legal, tax, accounting, regulatory, and technical conclusions require the relevant qualified specialists.
The operating principle
Build, hire, raise, launch, or scale only when the evidence supports the next commitment.