THE ADVISOR’S NOTEBOOK

Notes for consequential decisions.

Practical frameworks for deciding what to build, what to prove, what to finance, and what to delay.

Decision memo / 5 min

What is the company trying to prove next?

A roadmap can be full while the next important decision remains unanswered.

Read this field note

Venture validation / 4 min

Compliments are not a purchase order.

People can like an idea without changing their behaviour to use it.

Read this field note

Business models / 4 min

A useful product is not automatically a viable company.

Customer value and business viability are different questions. You need evidence for both.

Read this field note

Read at your own pace

The first three field notes are available here. Newsletter subscriptions will open when a verified sender and privacy contact are in place.