WORK WITH MARCUS
An outside perspective. On your side.
Founder-side startup advisory for decisions that connect validation, product strategy, commercial viability, fundraising, capital, and execution.
Startup Assessment
For founders deciding where the company stands.
Scope: A structured review of customer, product, commercial, and execution evidence.
Outputs: A decision memo, an evidence-gap map, and a prioritised next step.
Evidence required: Bring interview notes, usage or commercial evidence, and the decision you face.
Success means a clear next proof and an agreed decision gate. Not suitable if the goal is simply endorsement.
Strategic Sprint
For one material decision with a defined deadline.
Scope: A bounded investigation of an opportunity, constraint, or milestone.
Outputs: Options, trade-offs, a recommendation, and an experiment or execution plan.
Evidence required: Bring the decision owner, constraints, existing evidence, and available resources.
Success means resolving the agreed uncertainty. Not suitable for an open-ended backlog of unrelated tasks.
Fundraising & Capital Strategy
For founders considering how to finance the next milestone.
Scope: Readiness, capital requirements, investor preparation, ownership scenarios, and process planning.
Outputs: A milestone-led capital plan and a sequenced preparation roadmap.
Evidence required: Bring runway assumptions, milestone costs, commercial evidence, and ownership information through a suitable private channel.
Success means a defensible financing decision. Not suitable for guaranteed introductions or promises of investment.
Founder Advisory
For founders facing connected product, commercial, and capital decisions.
Scope: Ongoing decision support, challenge, and review of execution evidence.
Outputs: Decision records, priorities, specialist handoffs, and milestone reviews.
Evidence required: Bring a clear decision owner and willingness to act on uncomfortable evidence.
Success means better sequencing and accountable follow-through. Not suitable as a replacement for operational ownership.
The right expertise at the right decision
Marcus’s role is strategic integration and decision sequencing. Finance and equity questions may need financial modelling expertise. Funding programmes require current eligibility review. Regulatory, market-access, legal, IP, privacy, and engineering work belongs with appropriately qualified specialists.
Good fit requires honest evidence
This work suits founders prepared to challenge assumptions, share relevant evidence, and own the resulting decisions. It does not offer guaranteed investment, automatic introductions, or validation of a predetermined plan.
A conversation before a commitment
Prepare a short inquiry with your stage, existing evidence, current decision, next milestone, and desired outcome. Nothing is submitted online yet, so the form creates a downloadable draft. Scope and commercial terms depend on the work required.